In the summer of 1940, the U.S. Department of
the Army contacted l35 manufacturers about building prototypes of a small,
four-wheel-drive vehicle that soldiers could use in field and battle
situations. Army officials saw the need for a small, reconnaissance vehicle
more than a year before the Japanese attack on the naval base at Pearl Harbor,
Hawaii, that pushed the country into World War II.

Only three vehicle manufacturers responded to
the Army’s 1940 request for prototypes of what became the Jeep. The Army set an
unrealistic deadline of 49 days for a working model that could be tested. The
American Bantam Car Co. met the deadline and provided the first model the Army
accepted. Willys Overland and Ford Motor Company won the other two contracts
the government provided. The manufacturing began in August,1941. Bantam pulled out early after producing 2,700
vehicles. Financial problems caused American Bantam to switch to manufacturing
military trailers.

The versatile vehicle was used by all branches
of American military as well as the country’s allies during WWII. After the
war, civilian models have been sold since 1945. Jeeps had many updates and
improvements that kept them in use well into the time of the Viet Nam war.
Bigger, more sophisticated vehicles are part of the military inventory today.

Looking in a military material catalog, one
would see the official description of the Jeep as a one-quarter ton, 4x4 Army
truck. One explanation of the name Jeep is that it is the slurring of the
descriptions government purpose or general purpose.
Another more colorful explanation comes from a
character in the Popeye the Sailor cartoons and comic strip series. The Jeep
was a magical, lovable character who could make himself invisible. The only
word he spoke was “jeep.” His dependable and helpful personality made military
people compare him to their favorite Jeep vehicle.
The civilian Jeep has had several owners.
Today it’s a wholly owned subsidiary of Fiat Chrysler Automobiles. Jeep remains
headquartered in Toledo, Ohio, where it started as a civilian company.
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